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Act on Your Data
With unified data, organizations can access a unified profile and 360-degree view of their constituents or customers. Data Cloud powers AI and Automation tools by harmonizing data and allowing organizations to take informed action, whether it be by putting a segment of people onto a communication journey with Marketing Cloud, initiating a flow in Salesforce to create a case, or even sending alerts to third party systems using webhooks. Data Cloud empowers organizations to transform raw data into action.
Unlock Trapped Data for Actionable Insights
In today’s world, every organization has an abundance of data across multiple platforms and applications. Data alone is only part of the solution. Data needs to be accessible AND actionable to accomplish an organization’s goals. In order to achieve success, government organizations need to learn how to harness this data and use it to build exceptional customer or constituent experiences. Data Cloud allows organizations to connect, harmonize, and act on data captured across different sources.
Data Cloud at a Glance
The Home tab allows you to stay up to date on all things Data Cloud, all from one page. Quickly get information on your Data Streams, Connected Data Sources, Unified Profiles, and more. Simply click into any component to get more in-depth details.
Ingest Data with Clicks, Not Code
Government agencies often need to utilize data from multiple systems, like financial, human resources, ERP or more. With Data Cloud’s out-of-the-box connectors and APIs, agencies can ingest data from any system, whether that system is a Salesforce org or an external source. Data can be ingested in batch or streaming format. New ingestion points, called Data Streams, can easily be created with clicks, not code.
Data Mapping
Once data is ingested from various sources, it can be made sense of by mapping it to a data model. Data Cloud uses a data model centered around the individual that can be extended to meet your specific organizational needs. The user interface provides the ability to drag source columns to the corresponding destination column in the data model. Data Cloud makes what is normally a complicated data engineering task a very simple point and click configuration exercise. Once the data is mapped, you can visualize how all the data fits together.
Harmonize Your Data
Now that all of this data is ingested and mapped, it’s time to create a single profile based on easily configurable identity resolution rules. Identity resolution uses rules and algorithms to reconcile data about people or accounts and resolve them into a single identity, a unified profile.
Visualize Your Data Model
Each unified profile contains all of the unique contact points, like phone numbers, email addresses, or physical addresses from all sources and links them back to all the engagement data associated with that individual or account. Unified profiles enable you to gain a genuine understanding of your customers or constituents, empowering intelligent outreach strategies and enhancing user experiences. The ability to unify data, even if it is trapped in legacy systems, allows for actionable intelligence and proactive decision making.
Act on Your Data
With unified data, organizations can access a unified profile and 360-degree view of their constituents or customers. Data Cloud powers AI and Automation tools by harmonizing data and allowing organizations to take informed action, whether it be by putting a segment of people onto a communication journey with Marketing Cloud, initiating a flow in Salesforce to create a case, or even sending alerts to third party systems using webhooks. Data Cloud empowers organizations to transform raw data into action.
Unlock Trapped Data for Actionable Insights
In today’s world, every organization has an abundance of data across multiple platforms and applications. Data alone is only part of the solution. Data needs to be accessible AND actionable to accomplish an organization’s goals. In order to achieve success, government organizations need to learn how to harness this data and use it to build exceptional customer or constituent experiences. Data Cloud allows organizations to connect, harmonize, and act on data captured across different sources.
Data Cloud at a Glance
The Home tab allows you to stay up to date on all things Data Cloud, all from one page. Quickly get information on your Data Streams, Connected Data Sources, Unified Profiles, and more. Simply click into any component to get more in-depth details.
Ingest Data with Clicks, Not Code
Government agencies often need to utilize data from multiple systems, like financial, human resources, ERP or more. With Data Cloud’s out-of-the-box connectors and APIs, agencies can ingest data from any system, whether that system is a Salesforce org or an external source. Data can be ingested in batch or streaming format. New ingestion points, called Data Streams, can easily be created with clicks, not code.
Data Mapping
Once data is ingested from various sources, it can be made sense of by mapping it to a data model. Data Cloud uses a data model centered around the individual that can be extended to meet your specific organizational needs. The user interface provides the ability to drag source columns to the corresponding destination column in the data model. Data Cloud makes what is normally a complicated data engineering task a very simple point and click configuration exercise. Once the data is mapped, you can visualize how all the data fits together.
Harmonize Your Data
Now that all of this data is ingested and mapped, it’s time to create a single profile based on easily configurable identity resolution rules. Identity resolution uses rules and algorithms to reconcile data about people or accounts and resolve them into a single identity, a unified profile.
Visualize Your Data Model
Each unified profile contains all of the unique contact points, like phone numbers, email addresses, or physical addresses from all sources and links them back to all the engagement data associated with that individual or account. Unified profiles enable you to gain a genuine understanding of your customers or constituents, empowering intelligent outreach strategies and enhancing user experiences. The ability to unify data, even if it is trapped in legacy systems, allows for actionable intelligence and proactive decision making.
Act on Your Data
With unified data, organizations can access a unified profile and 360-degree view of their constituents or customers. Data Cloud powers AI and Automation tools by harmonizing data and allowing organizations to take informed action, whether it be by putting a segment of people onto a communication journey with Marketing Cloud, initiating a flow in Salesforce to create a case, or even sending alerts to third party systems using webhooks. Data Cloud empowers organizations to transform raw data into action.
