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Communication Platform
A single communication platform provides the following advantages:
- Consistent, approved communications via multiple channels
- Measurable metrics and response rates
- Personalized and segmented communications directed to key individuals and audiences
- Communications and messages connected to cases
Overview
Timely, transparent, and trusted communication from government to the public is critical in supporting and mitigating emergency response. Effective communications and media engagement strategies will be required to ensure that key messages are conveyed to the public, whether it relates to potential exposure in the case of a pandemic, or appropriate measures to take regarding preparedness in the event of heavy rains.
Send personalized communications
Marketing Cloud enables personalized mass communications across multiple channels to automate 1:1 journeys. Whether it is to send an SMS, Email, Push Notification, Digital Ads, or more - government agencies can engage and re-engage with citizens or employees to send important communications. Make sure the right message is getting sent to the right person at the right time on their device of choice.
Social Media Management
Social media can be a valuable source of information that can help government agencies with their relief and crisis response efforts. However, it can also be a source of misinformation. With the Salesforce platform, government can conduct text mining at scale, identify hotbeds of conversation to assist in real-time decision making, point constituents to trusted and reliable sources of information and flag posts for follow-up or case creation to be mitigated by off site personnel.
Public Awareness
Public Awareness communication provides an opportunity to address any public concern and to engage the public in strategies to manage the impact of the emergency at hand. This allows the public to participate in managing the process by taking steps to reduce the risk to themselves and their families.
Communication Platform
A single communication platform provides the following advantages:
- Consistent, approved communications via multiple channels
- Measurable metrics and response rates
- Personalized and segmented communications directed to key individuals and audiences
- Communications and messages connected to cases
Overview
Timely, transparent, and trusted communication from government to the public is critical in supporting and mitigating emergency response. Effective communications and media engagement strategies will be required to ensure that key messages are conveyed to the public, whether it relates to potential exposure in the case of a pandemic, or appropriate measures to take regarding preparedness in the event of heavy rains.
Send personalized communications
Marketing Cloud enables personalized mass communications across multiple channels to automate 1:1 journeys. Whether it is to send an SMS, Email, Push Notification, Digital Ads, or more - government agencies can engage and re-engage with citizens or employees to send important communications. Make sure the right message is getting sent to the right person at the right time on their device of choice.
Social Media Management
Social media can be a valuable source of information that can help government agencies with their relief and crisis response efforts. However, it can also be a source of misinformation. With the Salesforce platform, government can conduct text mining at scale, identify hotbeds of conversation to assist in real-time decision making, point constituents to trusted and reliable sources of information and flag posts for follow-up or case creation to be mitigated by off site personnel.
Public Awareness
Public Awareness communication provides an opportunity to address any public concern and to engage the public in strategies to manage the impact of the emergency at hand. This allows the public to participate in managing the process by taking steps to reduce the risk to themselves and their families.
Communication Platform
A single communication platform provides the following advantages:
- Consistent, approved communications via multiple channels
- Measurable metrics and response rates
- Personalized and segmented communications directed to key individuals and audiences
- Communications and messages connected to cases
